Please consider to support the National Reading Campaign. Read about their five new initiatives for this year.
Five years ago, the members of the NRC began with a simple idea: that there’s immense value in reading in all forms. We have now developed the National Reading Plan, and are in the early stages of its implementation. We need your support now more than ever.
Our first order of business is to finance the campaign. We know your organization feels as strongly about the power of the written word as we do, and we need your help. We’re asking you to customize the attached individual donation request with your and/or your organization’s signature and contact information, and to send it out to everyone you know. Encourage your members to donate. We need every reader in the country to step up and make the National Reading Campaign a reality.
This year, we are focusing on the following programs:
• Joy of Reading in Schools: While reading scores have increased in elementary schools, children’s enjoyment of reading has gone down. The National Reading Campaign calls on the Ministry of Education, teachers, teacher librarians, parents, and others concerned with how we teach reading in schools, to enter into a dialogue on how best to ensure that our school systems and families nurture and reinforce children’s love of reading..
• Join Us: CanLit for New Canadians: We are creating a series of resource documents on Canadian literature for libraries and settlement service organizations to use in their programs for new Canadians. Canadian literature not only offers people a way to develop high language skills, but is also a pleasurable and exciting way to learn about the country.
• Aboriginal Policy Initiative: The NRC is facilitating a series of three aboriginal reading policy round tables over the next three years. The round tables will bring together key leaders in the field to create an effective program to promote access to reading on reserves for children and youth, and to create a much-needed common agenda among stakeholders to champion reading and reading policies for Aboriginal children.
• Canadian Children’s Book Reviews: An independent weekly kids’ book review column in dailies & weeklies across the country to provide avid readers with access to new book ideas, and to inspire non- readers to join the fun. We will also distribute the column to schools, libraries, and community centres for use c in their programs.
• “What did you read today?” is a three-year campaign to raise an awareness of reading’s importance, and to encourage governments at all levels to take policy steps to make Canada a nation of readers. In the fall of 2013, we will launch an advertising campaign including print, television, radio, and online ads.